A line of code. A line of copy. A line of pencil on a page.

What makes us different? We listen, we care, and will educate you through every step of your project. Creating a brand and website is not an everyday task but we outline each step simply, clearly, so you won’t feel overwhelmed.

We promise to guide and help you through a successful business transformation.

A Lined Design Web And Brand Design 22

Schedule a discovery call.


A website is not a pretty page on the interwebs. It’s a powerful seductive business solution.

Our team is built of passionate, artists, with broad creative skills.

You’ll get the design, the code, the art, the words, the colours and the heart. You’ll get the cleverly designed hooks and lures. We know how to highlight your unique advantages with truth and integrity. No filters needed.

Handmade is about being proud of the different and quirky. We will help bring that vibe to your project: celebrate that special space only you occupy. Dance like no-one is looking. Or maybe people are looking, but you’ve had enough gin. Your choice.

xx Sarah


Each and every website we create is as unique as the individual client. We incorporate your needs, goals and if you need guidance on the big ideas, we are experts in branding, voice, tone and SEO to name a few. We love business as much as we love creating which is why our projects are received with exclamation points, gratitude and the occasional misty eye.


We won’t leave you floundering in an unfamiliar process. We educate, explain, and are always available for providing updates and in-depth explanations. You’ll get your own project dashboard that shows project progress in real-time.


When we hand over your project you’ll get clear instructions for how to move forward. These include branding and design identity guidelines specific to your project. We love to see our clients mosey into the sunset with knowledge, power and a plan.

Sarah Crawford

Sarah Crawford

Owner, designer and lead developer

Mad knitter, international best selling author and award winning web designer, lover of coffee and herder of small children, Sarah lives in Hobart, Tasmania with husband Andy, kids Essie and Finn with kelpie pup Frank. Sarah has a knack for organising information in a beautiful way; getting the soul from a project, marrying it with design, and placing with purpose and clarity. Who knew that years as a litigation lawyer with pretty folders would have this application? Clients love Sarah’s ability to cut through and find a logical solution which is both beautiful and useful.

Dawn Rieniets

Dawn Rieniets

Lead Copywriter

Dawn will help you find your unique flow. It’s not about percolating through the masses with some watered-down message, rather it’s getting a confetti-gun in front of your ideal audience (eco-friendly, of course). With a background in journalism, freelance writing, and blogging, Dawn is also an international best selling author and working artist. She is part of two Australian art groups MAVA Collective and Thou Art Mum. Dawn is an American ex-pat, new Aussie citizen and proud Mama of two creative little girls.

Lizzie Mulherin

Lizzie Mulherin


Lifelong lover of words, people and peanut butter (not always in that order), Lizzie thrives on extracting your ingenious ideas – gently, of course – and sewing them into sentences that your customers will tell their friends about. A published author with a background spanning journalism, PR and marketing, she’s worked with some pretty cool brands (Red Bull, United Nations Foundation, Dove, Johnnie Walker) in some pretty cool places (Australia, UK and Western Europe). Clients love the way Lizzie seamlessly translates their vision into words, and this makes Lizzie very happy.

Miodrag Veljović

Miodrag Veljović

Maintenance Lead

When you need something safe and secure, call in the Serbian military! No, seriously. Miodrag has moved from flying helicopters for the military to work in websites and play helicopter with his twins. When you submit a support ticket you’ll most likely be chatting with Mio. 

Christian van 't Hof

Christian van 't Hof

Lead Developer

Polyglot Christian (I think we count five langauges, not to mention code!) is from The Netherlands, residing in Brasil with his wife and two Maltese, Harry and Beyoncé. We love him because he can think through complex information so quickly and find an elegant way to present it; a hugely important task for all of our website builds.

Frank the Dog

Frank the Dog

Rubber Duck and Moral Support

Frank is Sarah’s kelpie pup. He is in charge of taking breaks, making sure the currawongs stay gone, and spinning in the background of Zoom videos. As the studio rubber duck it’s his job to listen to coding problems that come up, and say nothing. He’s really good at that. 

Time to get A Lined Design!

Send us a love letter; fill out our questionnaire and determine if we're a match made in cyberspace.

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