If you want to get more traffic to your site, then you need to make sure that you're providing quality content. If you've been putting off doing an audit of your own website, now's the perfect time to start. An audit is simply a process where you review every...
It's often the first thing on the to-do list for a new business owner, just after choosing a business name: get a logo. This often happens when the business is a newborn and there's not a lot of time or money in the budget for branding or logo design....
You’re an expert at something. The more unique and engaging content your piece of content is on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field. But then won’t my students and other business owners take my knowledge and replicate what I’m doing? And then take all my clients and my money and my puppies? And then I’ll have nothing!
You are not what you make. Say that a few times over. What you make is a product of your mind, creativity, processes, experience, point of view, stage in life, location, and so much more. You could give someone your exact everything to replicate what you do and they wouldn’t be abe to do what you do, because they ain’t you.
I can't even remember when I heard this for the first time. It's been rattling around in my brain for the longest time, and gets more important every day. Why? Well, for me it applies to every aspect of my life. Here's the top few that come...
Stories inspire us, evoke emotions, craft vicarious experiences, teach us lessons and can live in our hearts for years. Humans have been telling stories since they discovered sitting around the nightly fire. Why? Because stories connect us.
While you may think that stories are for leisure time, I’ll tell you why storytelling has a firm place in the business world, and in particular- in your marketing department.
What is Cyber Monday anyway? Black Friday is a sale period after Thanksgiving, named not because it gets businesses "back in the black"but because in 1869 two goobers by the name of Gould and Fisk drove up the the price of gold so hard that the stock market dropped...
Giving feedback to your web designer and to your copywriter is a super important step in your project.
Why? Because your website – its design, branding, words and user experience – is a tool for your business. We are experts in our field (that’s why you hired us!) and we want to ensure you smash your goals.
We collaborate with our clients so they can reach their project goals. This is why we work so hard on the brief in our early days together; to get to know you, your business, your ideal client and your future vision.
The AusMumpreneur Conference and AusMumpreneur Awards are all about supporting Australian mums in business. This event provides a unique opportunity for women from all over Australia to come together to promote their business, connect with fellow mums in business and...
You're your own hero. It's true. They say the most engaging or exciting thing you can hear is your own name or the word YOU. And it starts so young. Even babies a few months old know their own name, and people in a vegatative state STILL react to their own name. If...
This question comes up a lot with our clients and colleagues in the web design business. We see it come up daily in business groups, and the answers given…. leave a lot to be desired.
The core of this question is evangelical. Yes. I said it. Selecting an ecomm platform is a lot like choosing a religion and people get fanatical about their answers.
So who do you trust?
