Brand Skills

Learn all about how to make the most of your brand in your communications and they way you use design.
How to give feedback to a designer or copywriter in six easy steps

How to give feedback to a designer or copywriter in six easy steps

Giving feedback to your web designer and to your copywriter is a super important step in your project. Why? Because your website - its design, branding, words and user experience - is a tool for your business. We are experts in our field (that's why you hired us!) and...

How to connect with your ideal client and sell more

How to connect with your ideal client and sell more

You're your own hero. It's true. They say the most engaging or exciting thing you can hear is your own name or the word YOU. And it starts so young. Even babies a few months old know their own name, and people in a vegatative state STILL react to their own name. If...

WordPress and Woocommerce vs Shopify – what do we recommend?

WordPress and Woocommerce vs Shopify – what do we recommend?

This is not your typical Wordpress vs Wix vs Shopify vs Squarespace article. Which ecommerce solution is best? This question comes up a lot with our clients and colleagues in the web design business. We see it come up daily in business groups, and the answers...

How to choose a font for your brand

How to choose a font for your brand

A brand identity is an impression, and we all know that we only have a few seconds to make a good one.

This identity is a visual shortcut to the value and connection you offer your clients. Here at A Lined Design we like to say that design gets you the phone number, and copy gets you the second date.

5 of the Best Business Books Entrepreneurs Need to Read

5 of the Best Business Books Entrepreneurs Need to Read

With a sea of business resources from every possible viewpoint, it’s difficult (and time-consuming) to fish out the best (and most relevant) information. As someone who works from home in non-pandemic times, I wanted to help share my favourite business books entrepreneurs need to read to grow their businesses in this *interesting* environment.

how to get the best from your branding photoshoot

how to get the best from your branding photoshoot

Brand design is a pretty big undertaking. Super broad. It's everything about how our brand is perceived by others. Colours, fonts, images, writing style, dress... all these things and so much more roll up into a big ball of you-ness.     I totally hope you...

8 easy ways to build a colour palette

8 easy ways to build a colour palette

Building a colour palette can be SUUUUPER fun, but it can also take way more time than it should and even a source of annoyance when the whole thing just doesn't sit right. I know you know what I mean. So here's a few of my favourite ways to put together a colour...

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a lined design logo white
A Lined Design logo with white lines

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