Stories inspire us, evoke emotions, craft vicarious experiences, teach us lessons and can live in our hearts for years. Humans have been telling stories since they discovered sitting around the nightly fire. Why? Because stories connect us. While you may think that...
What is Cyber Monday anyway? Black Friday is a sale period after Thanksgiving, named not because it gets businesses "back in the black"but because in 1869 two goobers by the name of Gould and Fisk drove up the the price of gold so hard that the stock market dropped...
Giving feedback to your web designer and to your copywriter is a super important step in your project. Why? Because your website - its design, branding, words and user experience - is a tool for your business. We are experts in our field (that's why you hired us!) and...
The AusMumpreneur Conference and AusMumpreneur Awards are all about supporting Australian mums in business. This event provides a unique opportunity for women from all over Australia to come together to promote their business, connect with fellow mums in business and...
You're your own hero. It's true. They say the most engaging or exciting thing you can hear is your own name or the word YOU. And it starts so young. Even babies a few months old know their own name, and people in a vegatative state STILL react to their own name. If...
This is not your typical Wordpress vs Wix vs Shopify vs Squarespace article. Which ecommerce solution is best? This question comes up a lot with our clients and colleagues in the web design business. We see it come up daily in business groups, and the answers...
A brand identity is an impression, and we all know that we only have a few seconds to make a good one.
This identity is a visual shortcut to the value and connection you offer your clients. Here at A Lined Design we like to say that design gets you the phone number, and copy gets you the second date.
With a sea of business resources from every possible viewpoint, it’s difficult (and time-consuming) to fish out the best (and most relevant) information. As someone who works from home in non-pandemic times, I wanted to help share my favourite business books entrepreneurs need to read to grow their businesses in this *interesting* environment.
Communication is so key to getting great results, but how do you go about communicating in a space where the jargon is confusing? break it down and get organised.
Brand design is a pretty big undertaking. Super broad. It's everything about how our brand is perceived by others. Colours, fonts, images, writing style, dress... all these things and so much more roll up into a big ball of you-ness. I totally hope you...
