design is the silent ambassador for your brand.

– PAUL RAND

How to go about getting a brand all sorted… It’s not like you can go grab one of the shelf for a dollar at the supermarket: it’s an intangible mix of a communication style, a public perception, marketing, and visuals.

A brand is as complex as it is simple.

Ooooh, layers!

what even is brand design anyway?

Brand design (also called brand identity or corporate identity) is the development of the personality of your business to create an emotional connection with your market. When your brand is consistent and cohesive, your authenticity shines through and you build trust. It gives your market the right feels.

Build the feels and connection and then your audience will be prepared to spend money and time with you. A Lined Design will guide you all key elements because our brand designers are specialists in designing brand identity & brand strategy for female entrepreneurs in Hobart. Learn more about our branding packages.

Some of the key elements we work on are:

Strategy

Without a great strategy, you’re not giving your business the best chance to be memorable with your target audience. What’s your message, marketplace, and unique point of difference?

Ideal client

There’s that one person out there you love working with and loves working with you. We define them, name them, and develop your brand to appeal to that person to build trust and a solid relationship.

visual identity

Logo, colour palette and the visual elements are the first things your customer experiences about your brand. It can make or break the first impression of a potential customer. Continuity and connection is where it’s at.

take a tour through some recent projects and see great design in action

Wanna know more about getting a brand with us?

you’ll love working with us, too. 

I had a great time working with Sarah on March 4 Earth.

Sarah’s creativity and innovation led to the design and implementation of an awesome March 4 Earth website, logo and brand. She also provided marketing advice on our not for the profit and how to reach our unique target audience.

Sarah spent time getting to know us and understanding our vision before embarking on the project. She is naturally creative and has a strong understanding of user experience and how people think.

She is passionate and has pride in what she delivers. I would strongly recommend her for any project.

A big thanks to Sarah for bringing the March 4 Earth brand to life.

Jacqui Collis March4Earth

Working with Sarah at Alined Design is hands-down the best business decision I’ve ever made. After years of trying to ‘teach myself’ how to do my own website I came to understand that I needed to delegate this all-important task to someone far more knowledgeable.

Going through the design process and communicating my vision helped me completely redefine my business goals and direction. Sarah’s style of extracting this information from me felt more like a fun exercise than a chore- she speaks my language and understood exactly what I wanted. I think she even knew before I did! I swear she should add business coach to her credentials.

Turns out there’s a lifetime of webby stuff I don’t need to waste time learning, I can spend my time creating art. My website functions like it’s own little world and it works for me when I’m away from the computer.

Sarah added more value to my project than I paid her in dollars. She’s a rare talent, a mixture of creativity and brains. The project paid for itself as I was able to free up my time and brain-space to actually work. I’m a client for life.

Dawn Rieniets Kangaroo Spotting
Dawn Rieniets

Sarah is an absolute star at what she does. She has been absolutely amazing from start to finish and boy did I test her during our build. But she always had my best interest, my brand and me in mind whenever she suggested anything and as we went through the process of building my new baby www.socialmediaandmarketing.com.au. Oh and her process, so freaking professional. Outstanding in the industry. She was always so supportive and knew the solutions to all my problems! Hundred thousand thank yous Sarah xx People out there, I cannot recommend A Lined Design highly enough.

Jenn Donovan

Sarah created my beautiful website for Petal and Rose and I am so in love with it. If you don’t have the technical skills and want a fab designer to work with, Sarah will fit the bill. Thanks Sarah for all your patience and expertise.

Janie Rose Petal and Rose
Janie Rose

Sarah’s work is a perfect example of why the Awards were started.

Great design has to be seen to be learned, and appreciated.

Highlighting good designers, and identifying what makes their work good, helps all of us to learn faster, and become better designers.

Judge's Comments The Divi Awards

Time to get A Lined Design!

Send us a love letter, answer some questions to find out if we're the right fit for you and we'll set up a Zoom meeting and get to know you better. 

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