design is the silent ambassador for your brand.
– PAUL RAND
How to go about getting a brand all sorted… It’s not like you can go grab one of the shelf for a dollar at the supermarket: it’s an intangible mix of a communication style, a public perception, marketing, and visuals.
A brand is as complex as it is simple.
what even is brand design anyway?
Brand design (also called brand identity or corporate identity) is the development of the personality of your business to create an emotional connection with your market. When your brand is consistent and cohesive, your authenticity shines through and you build trust. It gives your market the right feels.
Build the feels and connection and then your audience will be prepared to spend money and time with you. A Lined Design will guide you all key elements because our brand designers are specialists in designing brand identity & brand strategy for female entrepreneurs in Hobart. Learn more about our branding packages.
Some of the key elements we work on are:
Without a great strategy, you’re not giving your business the best chance to be memorable with your target audience. What’s your message, marketplace, and unique point of difference?
There’s that one person out there you love working with and loves working with you. We define them, name them, and develop your brand to appeal to that person to build trust and a solid relationship.
Logo, colour palette and the visual elements are the first things your customer experiences about your brand. It can make or break the first impression of a potential customer. Continuity and connection is where it’s at.
Wanna know more about getting a brand with us?
you’ll love working with us, too.
I really enjoyed the process of working with Sarah at A Lined Design. It’s a really thorough process that she takes you through, especially when rebranding. I feel like the new brand and website represent me at what I offer as a business so clearly and on point in terms of the connection that I wanted to create with clients before they reached out to me. I LOVE my new logo and colour palette and can see that working for many years to come. And where I was less confident in giving feedback and making decisions Sarah guided me through, keeping us on track for a great outcome. I couldn’t be happier with my new brand and website and have referred her already to colleagues in my industry who I know have engaged her. Thanks Sarah!
Once upon a time, during a period called COVID19 lockdown, I shot a message to a girl named Sarah Crawford at a company called A Lined Design. The message was a curveball that went something like “I have an idea about a new way to shop local and support small business”… she was on the phone in a flash with THE best ideas that mirrored by enthusiasm. Really, the rest is history, Sarah and her team are professional, easy-going, creative, proactive, thought-provoking, groundbreaking (and any other adverb that describes bloody awesome). Not only does the way they do things create the most amazing websites but they also help you work through your business strategies, where/how you want your business to grow and the list goes on. I cannot recommend A Lined Design more highly. If you need a website done right the first time – this is your team!
I cannot thank you enough for listening to my vision and creating something that was beyond even my high expectations. Thank you from Buy from Tasmania!
Sarah came highly recommended and she didn’t disappoint. I was warned it was not a one way street, Sarah and Dawn really drilled down to uncover the essence of Sofia Women’s Circle which helped me gain greater clarification at the same time. Being technically challenged I was fearful the process would be way over my head, however, Sarah’s creativity, patience, communication and sense of humour saw the process unfold with military precision, like an iron fist in a velvet glove. No question was too trivial, no number of revisions was too many and I really valued her empathy during a time when things were very new to me. I am telling everyone I know what a fabulous experience it was to build a website alongside Sarah & Dawn and more importantly what joyous women they are. So, gratitude is threefold: 1. For the original recommendation from Flossifiles 2. For the wonderful website and experience and 3. For our paths crossing and walking side by side for a while.
I had a great time working with Sarah on March 4 Earth.
Sarah’s creativity and innovation led to the design and implementation of an awesome March 4 Earth website, logo and brand. She also provided marketing advice on our not for the profit and how to reach our unique target audience.
Sarah spent time getting to know us and understanding our vision before embarking on the project. She is naturally creative and has a strong understanding of user experience and how people think.
She is passionate and has pride in what she delivers. I would strongly recommend her for any project.
A big thanks to Sarah for bringing the March 4 Earth brand to life.
Working with Sarah at A Lined Design is hands-down the best business decision I’ve ever made. After years of trying to ‘teach myself’ how to do my own website I came to understand that I needed to delegate this all-important task to someone far more knowledgeable.
Going through the design process and communicating my vision helped me completely redefine my business goals and direction. Sarah’s style of extracting this information from me felt more like a fun exercise than a chore- she speaks my language and understood exactly what I wanted. I think she even knew before I did! I swear she should add business coach to her credentials.
Turns out there’s a lifetime of webby stuff I don’t need to waste time learning, I can spend my time creating art. My website functions like it’s own little world and it works for me when I’m away from the computer.
Sarah added more value to my project than I paid her in dollars. She’s a rare talent, a mixture of creativity and brains. The project paid for itself as I was able to free up my time and brain-space to actually work. I’m a client for life.
Time to get A Lined Design!
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