1 All about you2 All about your customer3 Your inspiration Name First Last Email Websiteif you have one! Do you have a business name?Yes, and it's all good.Yes, but I'd like a change.Yes, just my name.No, and I'd like help please!No, but it will be provided ASAP.Your business nameBusiness name. If you have a story behind the name, can you tell me what it is and what it means to you?Do you need a tagline?Yes, please!I think so, let's talk some more.No thanks, all good.Your storyWhat's your backstory? Your mission? What do you hope to achieve? What is your WHY; why are you in business and doing what you're doing?Your visionWhere do you see your business in 5, 10, 15 years? What promises are you making to your customers?What tools/skills do you need to deliver this promise?What is your fascination archetype?You don't need to go the full paid version, the free one gives me enough to work with. It's totally awesome info though. Click through hereWhat is your business' fascination advantage?Click through here and click 'Take the Test'. Your customer*Tell me about the customer you are selling to. Get very specific: write about a typical day, or a challenge they might face. Are they active, political, care about the environment, a parent, a traveller, love food? You might find filling out the essential info below a good place to start.Customer age bracketchildren15-2021-3536-4546-5556-6566+Customer income bracket<$50,000$51,0000 > $100,000$100,000 > $500,000$500,000 <SexOr identifies as, has the shopping/consumer habits of this sex.FemaleMaleDoesn't matterWhich social networks does your customer use?FacebookPinterestInstagramFacebookTwitterLinked In Your brand inspoGive me three brands you love and what you love about them. They could be in your field, or totally outside of it.Your visualsGive me three images which help me get a feel for what you want your brand to inspire in your customers. They don't need to be of you or your products. Drop files here or Your voiceChoose some words which describe how you want to be received by your customers. Choose as many or as few as you like! Add some more in the next field if you need.boldenergeticoutgoingsubduedcasualformaleleganttrustworthyinnovativerebelliousunderstandingorganicprogressivecalmauthoritativeproactivewarmcapableseriousrelaxedfunnyresourcefulfriendlyLoves and loathes?Is there anything you really want to have, or anything you really don't want?DO YOU HAVE A DEADLINEbe honest!Last chance!Anything else you need to tell me? Speak now... CommentsThis field is for validation purposes and should be left unchanged.
