What is this brand identity design stuff, anyway?
We all know what a logo is, right? The illustration or picture which represents a brand without words. Brand is everything around that, including the logo. Tone of voice, colours, fonts, strategy, and even the client base – that’s what a brand is.
A brand communicates who you are, what you’re doing, and who you’re doing it for any why. That’s a lot to say with not a lot of stuff! But there’s so much subliminal messaging in the elements you use. Colours give a feeling, fonts tell a story, and the words you use will reel your ideal client right into your story.
We’ve got a great ebook to guide you through the five key steps that you need for brand identity design, that will set you on the right path nailing this brand thing.