Welcome to Brand Land
Building a brand is tough.
What’s a brand anyway? It’s not like you can go grab one of the shelf for a dollar at the supermarket: it’s an intangible mix of a communication style, a public perception, marketing, and visuals. It is as complex as it is simple. Ooooh, layers!
You might be in the business of changing lives for the better, helping people to grow, making lives easier or prettier, or even saving the planet. Me, I’m saving the world one gorgeous design at a time!
Irrespective of those goals, ongoing success means acquiring loyal customers who pay the right price for your particular flavour of wonderfulness.
You must clearly communicate your value to potential clients in order to influence their behaviour in your general direction. So now you’ve picked the right business, thought long and hard about what you plan to offer the world at large… but how do you now get that across to your people? That’s the power of your brand.
what is brand design?
Also called ‘corporate identity’ or ‘brand identity’, Brand design is developing the personality of your business (whether that is you as a person or the business itself) so value is clearly communicated to your potential clients, creating an affinity and connection in order to influence their behaviour.
Brand design is a creative strategy to build a memorable and positive experience of you and your services both online and offline.
What can I do for you?
sort out the strengths and voice of the brand and you
then a logo. that’s usaully the first thought for the proud new owner of a business – visual comms. and variations in terms of file types and colours
second supporting colour palette
The perception formulated by customers is a key concern for every brand.
What is branding?
Branding: The process of creating, maintaining, strengthening or changing a brand.
Branding is a powerful and sustainable marketing strategy that we use to influence and manage the way people perceive and respond to your brand, and thereby influence their buying decisions.
We do this by:
- creating an affinity or emotional connection with the consumer
- providing justification for paying a premium price for a service or product
- creating loyalty to the product or organisation
- demonstrating the quality and benefits of a service or product and the company behind it.
Brands must consistently deliver upon promise to maintain a positive brand profile.
logo & submark
Two variations of your logo and one submark, each with a transparent background and a white background so you can pop your mark wherever you like.
Up to six beautifully harmonised colours with their web safe CMYK and RGB codes to keep them consistent wherever they travel.
Recommendations as to fonts, pairings, formatting and where to purchase premium fonts
All the important information you need to recreate your branding on your own.
Add on a bundle for $150
If there’s anything super specific you’d like, just ask away and we’ll sort it out.
The whole process will take about 4 weeks, but will depend on the complexity of your needs and your brief. If you have deadlines or a date in mind, please let me know before you purchase.
send me an email, complete the questionnaire, and we shall get cracking.
Hey, Sarah! I need some branding!