Anoushka Allum came to us with a dated website and brand that she felt disconnected from. The website wasn’t easy to update, her brand didn’t reflect her aesthetic, and the energy was just kinda flagging.
As an interior designer, Anoushka believes that everyone deserves to feel great in their home.
She takes time to understand her clients so she can design to their style, not her own: to create homes that are both functional and beautiful, in equal parts.
We needed to reflect that love and passion and energy in her brand, and help her land more trade clients, larger projects and consistent work.
Anoushka uses a lot of art pieces in her work, and while taking inspiration always from the project, her favourite artist is Kimmy Hogan. We looked to her works for some inspiration. We also looked carefully at Anoushka’s own interior design portfolio for colours and themes which ran strong throughout so that her brand, website and work would all sit together in harmony.
I really enjoyed the process of working with Sarah at A Lined Design. It’s a really thorough process that she takes you through, especially when rebranding. I feel like the new brand and website represent me at what I offer as a business so clearly and on point in terms of the connection that I wanted to create with clients before they reached out to me. I LOVE my new logo and colour palette and can see that working for many years to come. And where I was less confident in giving feedback and making decisions Sarah guided me through, keeping us on track for a great outcome. I couldn’t be happier with my new brand and website and have referred her already to colleagues in my industry who I know have engaged her. Thanks Sarah!
The brand design
Warm gender neutral blues, painterly strokes, warm leather browns, eucalyptus greens and a serif font to die for, Anoushka’s new brand is modern, clean, yet warm and unfussy.
We included enough colours to layer and provide depth within the same colour family, and two separate colours ways: one warm and one cool. We drew a series of botanical elements to layer on white backgrounds and a deep watercolour blue background for the footer section – any large sections of colour are not solid.
This helps Anoushka’s brand stand out yet compliement it’s surroundings.
Black is never used within Anoushka’s brand – the text is always Espresso for warmth and softness.
The monogram is Anoushka’s AA initials, very helpfully symmetrical!
The website design
Our layered colours soften the website but still provide a clean aesthetic which is uncluttered and fresh. Each portfolio item is careful to explain the story of the residence in question And also to explain how Anoushk’s skills solved a problem.
The script font adds a personal touch and marries with the handpainted elements so beautifully.