Meet Rowena.

After two decades of bookkeeping and lifelong love of numbers – sorting out finances is Rowena's forte.

As a mum-of-three, she believes life is about balance and that business owners (that's right, I'm looking at you) shouldn't have to do everything yourselves.

When it comes to bookkeeping, you don't just need a service – you need a person. Someone who is readily available to answer questions, no matter how small, and feels like part of the team.

That's where Rowena comes in.

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The brief.

Rowena had clear ideas and reference sites lined up; all a touch of the feminine, loads of personality, snappy copy and an easy journey to get in touch, and was happy to take our lead based on her ideal client and brand positioning. 

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Balanced Inline website for bookkeeper.
Balanced Inline website before working with A Lined Design

From the very first meeting with Sarah, I knew that the build and design of my website could not have been done by any other than the team at A Lined Design.

Sarah instantly understood my vision and herself and her team threw their whole hearts into my website design and build.

They worked tirelessly to bring Noble Ink into the future, one to rival the big franchises in Tasmania, Australia and beyond. Super responsive and met my requirements and more and they even went the extra mile with a cool animation for my home page!

The growth of my business that I experienced from launch day …. I employed a Full Time local to help keep up with the extra demand!

Say no more, hands down the best decision I ever made was to use A Lined Design for my web build!

- Paul Noble

Sarah came highly recommended and it didn’t take long to see why. From the first meet to the last she has been extremely competent and professional, what meant more to me was her kindness and patience.

Sarah’s onboarding process is outstanding and her project management skills top notch. I can honestly say what was delivered was beyond expectation and the logo, colour palette and branding guidelines add enormous value over and above the website.

Sarah is a good listener and open to suggestion. I enjoyed working with her and have no doubt you will too.

- Simon Duigan

The design.

The logo for Balanced Inline is an inky pen, we can easily imagine it's Rowena's, which is sophisticated and free-flowing. It's over an open book which creates a very subtle B and i with its open pages. The colours are warm and feminine with a lightness to match Rowena's approach. The mustard alludes to money, the deep green is serene and calming whilst also giving a nod to old style banker's lamps, and the pinks give a modern edge. 

The reference sites from the brief and photoshoot gave us such inspiration. Rowena had been a champ and worn brand colours with brand coloured props, which makes all the difference when the images and design elements are layered on screen! This will also help so much on social media. Consistency is where it's at. 

We blocked sections with white and pink, layered the gold and mustard, and kept the entire design light and airy. The ICA is already overwhelmed and stressed, we want to create a space of ease and freedom for Rowena's brand - she will lighten that mental load, help you clear your book messes and set up up for a brighter work day. 

The services page has an in depth table setting out the inclusions for Rowen'as service packages with a price on each - a very important visual aid when comparing complex offerings. 

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We’re a creative brand and web design agency based in Hobart, Tasmania servicing clients all around Australia and the world. We specialise in helping creative entrepreneurs shine online.
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