Buy From Tasmania

Founder of Buy From Tasmania, Janelle helped grow the Facebook Group’ Plug a Business Tasmania’ and created Buy From Tasmania out of her community love and desire to support small, family-owned businesses in Tassie.

She wants to see their community survive and thrive during pandemic-induced restrictions. As a born-and-bred Tasmanian with a local family business herself, she wanted to find a way to give back to her village, to see it thrive and remain sustainable for future generations.

Janelle Larkin At Agraian Kitchen

Once upon a time, during a period called COVID19 lockdown, I shot a message to a girl named Sarah Crawford at a company called A Lined Design. The message was a curveball that went something like “I have an idea about a new way to shop local and support small business”… she was on the phone in a flash with THE best ideas that mirrored by enthusiasm. Really, the rest is history, Sarah and her team are professional, easy-going, creative, proactive, thought-provoking, groundbreaking (and any other adverb that describes bloody awesome). Not only does the way they do things create the most amazing websites but they also help you work through your business strategies, where/how you want your business to grow and the list goes on. I cannot recommend A Lined Design more highly. If you need a website done right the first time – this is your team!
I cannot thank you enough for listening to my vision and creating something that was beyond even my high expectations. Thank you from Buy from Tasmania!

Janelle Larkin Buy From Tasmania
Janelle Larkin

The brief

A multi-vendor marketplace like Etsy but for Tasmania, showcasing the best of what Tassie has to offer. A services and accommodation index, a cart to checkout, ability for vendors to set their own shipping rates and dates, social media connections, a blog, simple helpful navigatin and search, a focus on mobile functionality, and beautiful design.

For the brand, Janelle was very clear that there was to be no “dead-dog” (Tasmanian Thylacine), nothing which had been done to death already by other Tasmanian brands, including the state government. The brand needed to be familiar, but with a point of difference and personality.

Buy From Tasmania is always encouraging and inclusive, comforting but dynamic.

The brand design

Very broad colour palette so whatever the season or element we would have something on brand to use. Warm tones, ocean depths, gray sand for the ocean and sand, kelp forest green, chalk blue. All toned together with a vintage feel.

Indigo Moon is a decadent, classic serif and preserved texture, for a uniquely vintage, yet modern feel. Paired with clear and precise Optima font, we’ve created clarity, personality, softness, and a unique presence which will become instantly recognisable over time.

Buy From Tasmania Floral On Onyx
Buy From Tasmania Milk On Kelp Simple
Swc Words And Tree Presentation 2 Copy 3@2x 100
Buy From Tasmania Kelp On Chalk Simple

black onyx


ponderosa pine

ocean depths

chalk blue


pastel lavender

baked apple

gray sand

cadmium orange

honey gold

The website design

The design has been brought to life interactive seasonal elements for Tasmania – unique in Australia for having four seasons and a native deciduous tree. On the home page click around and stamp on elements for the current season! The feature colours change with the seasons, too.

The names of the store vendors are shown in the store archive, and users can click around to get to know vendors, categories, make connections on social media, and read blogs.

The design is simple but elegant, with gray sand coloured elements breaking up the white space and providing guidance around the page.

home page
about page
product page


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