People are confused about what a carbon footprint is. They're sick of hearing the term 'climate change' but they do have a social conscience. They know something needs to be done but what?
There's so much information out there!
That's why march4earth has done all the work for them! By playing a game for 31 days, people can easily improve their lifestyle in little ways that adds up to long-term, big change.
Research shows that people who grew up in the 80s and 90s are less engaged in climate change, and that’s who m4e are targeting. We have used animations, pop culture references and a super flat 8 bit graffiti mash up of influences which is fun and bright and super versatile for meme development.
The team has already won a few awards for their efforts and I can't wait to see where they end up.
I had a great time working with Sarah on March 4 Earth.
Sarah’s creativity and innovation led to the design and implementation of an awesome March 4 Earth website, logo and brand. She also provided marketing advice on our not for the profit and how to reach our unique target audience.
Sarah spent time getting to know us and understanding our vision before embarking on the project. She is naturally creative and has a strong understanding of user experience and how people think.
She is passionate and has pride in what she delivers. I would strongly recommend her for any project.
A big thanks to Sarah for bringing the March 4 Earth brand to life.
Pop culture, graffiti, 90s games, zombies... we threw it all in together, stirred it up and out came some animated fun times! Lots of colour for Jacqui to use as an illustrator to continue eveolving the brand and producing new content.