People are confused about what a carbon footprint is. They’re sick of hearing the term ‘climate change’ but they do have a social conscience. They know something needs to be done but what?
There’s so much information out there!
That’s why march4earth has done all the work for them! By playing a game for 31 days, people can easily improve their lifestyle in little ways that adds up to long-term, big change.
Research shows that people who grew up in the 80s and 90s are less engaged in climate change, and that’s who m4e are targeting. We have used animations, pop culture references and a super flat 8 bit graffiti mash up of influences which is fun and bright and super versatile for meme development. 
The team has already won a few awards for their efforts and I can’t wait to see where they end up. 
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