Giselle Perry is someone you want to meet in person – well, we certainly do! She is all warm hugs through the screen and her venture into women’s circles is the perfect fit for that energy.
I’m Giselle and it was that slight ‘tug’ that led me to this work. I spent years trying to find a practice, a community, or coursework that could awaken the ancient feminine in my life but nothing fit my lifestyle.
I consider myself to be a modern woman, I have a corporate background so I understand order and reason. Most of what was offered out there felt outside my comfort zone. I knew I could offer something meaningful to other women like me.
The brief
Giselle had very clearly in her mind that she wanted to use a painting by her aunt as the base for her brand [image below]. The warmth and earthiness was going to be very important to the feeling she wanted to create.
The ideal client for the Sofia Women’s Circle brand is like-minded women who wants to feel connected socially and in the workplace. It aims to nurture and reconnect women through the age-old practice of joining a Circle. Forming a circle promotes equality and creates a safe space for women of all ages to share their lives and stories. They can freely express themselves, experience being seen and heard, and feel supported by a fully present community.
Simple, organic, warm, feminine but not overtly so, with high contrast.
The brand design
Green, warm browns, and pinks which represents growth, stability and femininity are the centers of the brand. All edges are minimal yet bold wordmark.
We used Chatillon and Sophia Reign as the brand fonts: elegant with clean shapes and remarkable details which makes refine appearance, with twists and turns like the bark and leaves of a tree.
MOUNTAIN VIEW
bellini
filmy
almond
cloud dancer
coral pink
apricot buff
text
The website design
Layers of peachy brown tones, cut outs for text, clarity and soft animations bring this site to life. It’s feminine without screaming pink, and uses lots of white space without being stark.
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