Meet Giselle.

Giselle Perry is someone you want to meet in person - well, we certainly do! She is all warm hugs through the screen and her venture into women's circles is the perfect fit for that energy.

I’m Giselle and it was that slight ‘tug’ that led me to this work. I spent years trying to find a practice, a community, or coursework that could awaken the ancient feminine in my life but nothing fit my lifestyle.

I consider myself to be a modern woman, I have a corporate background so I understand order and reason. Most of what was offered out there felt outside my comfort zone. I knew I could offer something meaningful to other women like me.

The brief.

Giselle had very clearly in her mind that she wanted to use a painting by her aunt as the base for her brand [image below]. The warmth and earthiness was going to be very important to the feeling she wanted to create.

The ideal client for the Sofia Women's Circle brand is like-minded women who wants to feel connected socially and in the workplace. It aims to nurture and reconnect women through the age-old practice of joining a Circle. Forming a circle promotes equality and creates a safe space for women of all ages to share their lives and stories. They can freely express themselves, experience being seen and heard, and feel supported by a fully present community.

Simple, organic, warm, feminine but not overtly so, with high contrast.

hand with compass in the mountains — Hand of woman tourist with vintage compass at mountain road

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Sarah came highly recommended and it didn’t take long to see why. From the first meet to the last she has been extremely competent and professional, what meant more to me was her kindness and patience.

Sarah’s onboarding process is outstanding and her project management skills top notch. I can honestly say what was delivered was beyond expectation and the logo, colour palette and branding guidelines add enormous value over and above the website.

Sarah is a good listener and open to suggestion. I enjoyed working with her and have no doubt you will too.

- Simon Duigan

The brand design.

Green, warm browns, and pinks which represents growth, stability and femininity are the centers of the brand. All edges are minimal yet bold wordmark. We used Chatillon and Sophia Reign as the brand fonts: elegant with clean shapes and remarkable details which makes refine appearance, with twists and turns like the bark and leaves of a tree.

swc words and tree presentation 2 copy 5@3x

swc words only presentation 3 copy 2@2x 100

swc words and tree presentation 2 copy 3@3x 100

The web design.

Layers of peachy brown tones, cut outs for text, clarity and soft animations bring this site to life. It's feminine without screaming pink, and uses lots of white space without being stark.

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