Got a beautiful website but stuck how to get digital bums on those empty seats? Your answer is….

SEO and digital marketing

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Hang about… what even is SEO?

Search Engine Optimisation (SEO for short) is often looked at as a magical dark art. It’s important to understand that SEO itself is not a dark art. SEO is merely a series of processes that can be actioned for your business, that help the search engines to better understand the content and value of your website.

If you’re not visible to your target audience, you will find getting eyes on your website an uphill struggle. Not many search engine users will go beyond the first page of the search results when they’re searching. Just think about how you use search engines yourself – how many times do you go 5-10 pages into the results to get the answer that you’re looking for?

search

When you need to find an answer to a question, what do you do? When you’re looking for a product or service, what do you do? Search for an answer. Sometime you’ll ask a mate, your barista, but most often you’ll ask…

engine

A search engine. Google, Yahoo, Bing, Pinterest, YouTube. Different kinds of search engines which use spiders (yep, that’s the technical term!) to read information and present you with the result it thinks suits you best. 

optimisation

If it’s easier to read, better structured, proven to be more relevant, trusted and jumped through all the hoops, it’ll rank higher. This means it’ll be closer to the first results the reader finds, and therefore more likely to get a click.

SEO work is an intensive series of repetitive tasks which takes time and effort to have an impact. We strongly recommend a program of at least six months to see the best results.

SEO Packages

After a one month audit and onboard process you can choose to enter one, two, or all of our three streams. The onboarding process ensures that all the work we do will have the maximum benefit in the search results.

Content

After conducting keyword research, our team will deliver SEO optimised copy up to 2,500 words per month. Blog articles written just for you, in your niche, to drive traffic to your site. 

Link Building

5 to 10 high-quality links per month of equal or higher domain authority than the client website, with no low-value or black hat links.

On Page Optimisation

Get all the copy on your site optimised, improve the structure to convert more readers into buyers (Conversion rate optimization), and improve the order and flow of information (site hierarchy) and submit information to google in the way it likes best (Meta and schema data).

Time to get A Lined Design!

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